Strategic Management and Leadership of General Motors Case Study

Strategic Management and Leadership of General Motors - Case Study Example GM, along with strategic partners manufactures automobiles and trucks in thirty-four nations, and trade and service these vehicles through its numerous brands.   Its biggest national market in the United States. China, Brazil, the United Kingdom, Canada, Russia, and Germany are the other nations which follow America in this context.   GM’s OnStar ancillary is one of the leading industries in vehicle safety, security and information facilities. On 10th July 2009,  General Motors Company obtained functions from General Motors Corporation. The General Motor Corporation established its place in the automobile manufacturing industry with the manufacturing of luxurious cars, which are classy at the same time superior from the other rival manufacturers of automobiles. Due to their high brand name and reputation in the market, the cost prices of cars from General Motors are generally very high and sometimes unreachable for general customers. (Global Operations, n.d.; General Mot ors, n.d) The General Motors Corporation held the first place as an automobile manufacturing company with respect to its sales for around 77 years until; Toyota took its place in the year 2008. The downfall of the company from the number one position is due to its negligence in terms of designing new innovative cars. There was a lack of creative innovations in terms of designs as they only have done some slight or minor changes in the designs to satisfy the customers. Some are of the view that the downfall is due to the poor strategic management of the company. The company faced difficulties in coming up with the internal and external pressures, like the accessibility of loans for the customers, the pressure from the Government and Labor Unions, crisis of oil, other competitive technologies such as electric cars, etc. (Global Operations, n.d.; General Motors, n.d) These difficulties clearly suggested that the company needs to re-strategize its  operations.